Content and Business Strategy-EDTECH

“Business is Strategic Transaction and Transaction is exchanging values"
So to Gain more Give more!

  IF you want to RAISE THE VALUE OF YOUR EDU- BUSINESS, RAISE FUNDS OR INVESMENTS, MAKE YOUR EDU-BIZ VC READY OR  simply PROPELL INTO THE NEXT LEVEL then read on...

Having been in the helm of the business of education, I strongly believe that the most important cog that runs the human civilization is BUSINESS or the ability to transact .
The heart that gives life to that cog is TWO WAY COMMUNICATION via empathy, product development, branding and marketing .

My recent endeavor has been, to delve into countless courses in products development and communication and the role that branding and marketing along with Product development, plays in that. Experiencing this era of VUCA, I realized that the value addition of any Start-up or SME through strategized roadmap beats every other component to run the business and thereby the world.

My EDUCATIONAL CREDENTIALS:

  • MBA From Amrita School of Business
  • COMMUNICATION,  IIM INDORE
  • DESIGN THINKING AND INNOVATION,  IIM KOZHIKODE
  • PRODUCT AND BRANDING,  IIM ROHTAK

https://www.linkedin.com/in/thangam-pillai-51b586129

Neck deep into the world of EDUCATIONAL PRODUCTS AND INFRASTRUCTURE, analyzing any existing business or a proposed business has been my passion. I provide strategic solutions to  EMPATHIZE, CREATE A PRODUCT, BRAND IT, MARKET IT AND COLLECT THE FEEDBACK TO START ALL OVER AGAIN!

The marriage of my  intuitive business sense and effortless flow of writing enables me to offer you the DREAM PITCH DECK that you would need for any kind of VC funding or Investment your business!

UDEMY CONFERRED PITCH DECK COURSE

Pitch Deck Template to raise Capital

It is necessary to communicate in the Investor's language when we talk to them. This course has enabled me to do just that!

SEO Enabled Content Writing

Conferred by UDEMY

Today's world of digital disruption demands content writing not just to the target audience but also to the Search Engines. Writing Content with a clear strategy is the key.

Pre-School Administration and Management

Conferred by Asian College of Teachers

A course By Asian College of Teachers gives a deep insight into setting up of a Preschool and the salient points to help Managing one. A insight into start ups is necessary to develop a holistic content strategy for digital footprint. A successful Content Strategy can be rolled out only if the start up pains are empathized with. Effect content writing is a result of harnessing this empathy.

Certified in Digital Marketing Fundamentals

Conferred by Google

A basic knowledge about the most used digital platforms is a must for communication and content strategist to make an impact. Content writing can get effective only if it is tailormade for the platform that it is getting published in. To Publish right content in right platform one needs to know the platforms.

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Certificate in Behavioural Science

Conferred by BERCHMAN COLLEGE

A successful Content strategy can be rolled out only if the content writing is audience specific. To know your audience well a peek into the behaviour patterns is a must. The avatar and the persona which is the key to effective communication and content strategy needs to be created. Understanding Behaviour is key to it,

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Google Adwords

Conferred by Google

Any know how in digital medium is a feather on the cap of a content curator and communicator. Every medium opens up a whole new horizon . Sprucing up the content writing can be done through this.

ED-TECH   in Indian Market
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Edtech is Indian Market has its own rules and norms. Lets dive deeper to know more about the key contributors.

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EDTECH  CONTENT- INDIAN MARKET
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Content to Edtech is as important as internet to digital is. However in India, content needs to be not just unique but also customized. To know more read on.....

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7 ways ONLINE EDUCATION has enhanced Edu Quality.
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Online education has been both a boon and bane. However the debate has been rested simply because the reach of online education is way wider than normal education. To a cost sensitive population like India where every pie is counted for, a drastic reduction of cost through removal of infrastructure has answered the question very clearly- however one issue still persists....QUALITY OF THE ONLINE EDUCATION! Dive to know more

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What I learnt from 10TH CBSE STUDENTS
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Should stress be a necessary component to get the best out of students? Do 10th and 12th board exam translate into getting of age to students? Read on...

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THIRUNELVELLI *IRRUTU KADAI HALWA ECOSYSTEM
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Is marketing always about advertisement and reaching out or announcing our presence? Read on to find how a simple strategy and seemingly innocuous parking can actually build a ecosystem...

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ENTERING INTO AN INDIAN MARKET WITH A GLOBAL PRODUCT.
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consumer behaviour is a blend of art and science. While models and frameworks helps, results need the application of both emotional empathy and analytical mind. Read on to find how Gillette found its niche.....

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Consumer behaviour in India...
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Which gaps is 10 month old Zepto filling which bigwig like jio mart failed? How are Indian consumers dictating the products, manufacturer and even international brands? To find out read on...

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The 5 Cs of Marketing- 5th being Collaborators
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Swiggy ecosystem, coco-cola supply chain and lays new product mix and even Toyota's supplier management all have something in common.....Read on to find more...

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5Cs of Marketing-4th being CONTEXT
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Continuing with the series of 5C of Marketing, we explore the fourth C which is the context setting of the marketing. This Context setting in turn can be easily captures through the PESTLE format

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5 Kinds of Branding in India
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India, growing as one of the largest consumer market also makes for the most interesting study in consumer behaviour. The basis of branding and marketing of any product after the product itself is BRANDING....

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5 Cs of Marketing Strategy- 1st being Company
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Of the 5c of Marketing Strategy lets delve into the first one namely COMPANY with an example of Domino's pizza in India......

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5 Cs of marketing strategy - 2nd being Consumer.
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Every marketer need to know two things:- The Product and the People. The marketing campaign needs to be created for the consumers playing different roles at different stages of decision making and the different people playing the roles! To know more dive in..

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5 Cs of Marketing- 3rd being Competitiveness
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CYou can edit all of this text and replace it with anything you have to say on your blog. You can also change the title listed above and add new blog articles as well.

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Digital Engagement, the Two Way Road- 1
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Digital age brings us the luxury of "listening" along with speaking. The digital engagement has disrupted the whole basis of business community. Read on to find how...

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Digital Engagement- The two way road-2
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Gone are the days when a product was designed, produced and then marketed to be sold. Today product are dictated by the consumers, designed by the consumer, produced and sold by the consumer's. Wonder how? Read on to find out....

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7 BIG THINGS A START-UP MUST HAVE TO SUCCEED
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HOW TO MAKE EXTRA MONEY
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  •  10/8/2021 02:07 PM
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WHAT IS CORPORATE COMMUNICATION TODAY?

  •  16/6/2020 12:00 AM

What role does communication play in an organization? Is it a mere tool to achieve the more important goal? Lets explore the scope of communication ....

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Empathy in CORPORATE COMMUNICATION?

  •  15/4/2020 12:00 AM

How does the corporate culture affect the communication in the organization? If communication indeed has the kind of far reaching scope then what kind of factors play a role in molding communication in itself?

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DIFFERENT KINDS OF EMPATHY

  •  4/3/2020 12:00 AM

The word Empathy is not a magic wand as some of the write ups might have us believe. Weaving Empathy into the corporate culture is a slow trial and error process. Come lets dig deeper......

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ORGANIZATIONAL EVOLUTION

  •  15/1/2020 12:00 AM

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Preschool- 8 misconceptions that can change this Business opportunity into a Quicksand?

Auto Maintenance Industry: An Insight.

Auto Maintenance Industry: An Insight.

Having deep dived into the industry of Maintaining and Repairing the vehicles, I believe that, despite being a day to day consumable, auto maintenance has been a grossly undermined industry. It still does not attract the elite of the business world with very little authentic content writing done on the subject. This books hopes to give an insight into the CX of the customers to entrepreneurs, students, industry specialists or anyone who is vaguely interested in the logic of "how does this vehicle run!"

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Kruthe Prathikruthe....Every Action has a Counter Action

Kruthe Prathikruthe....Every Action has a Counter Action

Kruthe Prathikruthe…EVERY ACTION HAS A COUNTER ACTION, is a tale set in Vedic times. An newborn found abandoned in no man’s land, a very neutral kingdom’s king is assassinated, a queen is lost in storm! And all these are connected through a common thread! Read on to find out more!! Come with me into this fantasy world of Deva-Loka, Vishakanyas, Kings and Queen. The human beings however, eons ago, mongered for power in politics and hungered for love of their dear ones, not very different from us? Eh?

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SHE REFLECTS

SHE REFLECTS

Peep into the Indian women's journey, spread all over the world... What is to live life in this era as a Indian worman ???? #bose creative publishers https://www.amazon.com/dp/3952527874/ref=cm_sw_r_wa_awdb_imm_t1_EKN9ZEDQ1T04SJK0SF5S

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Amazon and Pothi links

Amazon and Pothi links

https://www.amazon.in/dp/B08M6CPSD5/ref=cm_sw_r_wa_apa_nrUMFbHQ5CSQB https://www.facebook.com/Kruthe-Prathikruthe-103945404967070 https://www.amazon.com/dp/3952527874/ref=cm_sw_r_wa_awdb_imm_t1_EKN9ZEDQ1T04SJK0SF5S https://store.pothi.com/book/ebook-thangam-pillai-kruthe-prathikruthe/ For short articles on Content writing and Start ups and Content strategy, surf through the site.

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Upcoming: a look into  INDIAN EDUCATION INDUSTRY

Upcoming: a look into INDIAN EDUCATION INDUSTRY

With the largest student population in the world, most efficient work force is it not a surprise that we as a nation are not yet the super productive and therefore the SUPER POWER? come lets explore what is stopping us and how do we break free of the shackles....

5.The poor snake who wandered into..
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The fifth part in our family rendezvous involves a malnourished snake stumbling into our rather interesting household..... ...

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4. THE PERVERT CENTIPEDE!!
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In this time of "me too" my family has always upholded the women's right to dignity and never tolerated a breach to her modesty! So passionate is my family about it that no perpetrator can expect a respite-be it human or not!!

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3- COVID LOCKDOWN - SEISTA
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After a rather adventurous lunch, entailing a vegetarian doing her best to stop the carnivorous family of her devouring her rights, one might think the family deserves siesta! But do they get it ???

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2- COVID 19 LOCKDOWN - LUNCH!
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Lockdown lunches- anyone? A newly turned vegetarian, Dog and Cat swearing by non vegetarian food, few other homo sapiens claiming sea food qualifies as vegetarian, and a very opinionated Chef who firmly believes that in the centipede's right to its food!! Read on to find how the lunch ended.....

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1 - COVID 19 LOCKDOWN- MY HOUSEHOLD
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Imagine a zoo which cages few homo sapiens too along with other animals and calls it "family!! Read on to know more!!

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Indian movie review... please read it before you spend your hard earned money time and energy in the cineplex

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A amazing storytelling wrought the daily life into the very basic existential philosophy. To understand ourselves and our nuclear families better watch goodbye...

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Love today is a rollar coaster ride into each of our own psyche on the wings of technology. How would we human behave behind the mask of anonymity is the true parameter of one's character.

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A must go movie to every average indian

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A breezy movie touching the most pressing social issues in a beautifully poignant poetry of visuals and scenes!!

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Artistic depiction of life has always been hidden behind images, metaphors and representation but add to it the thread of ground reality and you have watched karnan....

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Looking for a Movie that is a hotpot of sensitive emotions, in the backdrop of current social scenario peppered with irony . Chunks of natural acting and crisp editing floating around in a broth of perfect direction and commendable script!!

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Journey with me through the roughly two and half hour spent in multiplex watching DON-2...

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LUCIFER,the prodigal angel, starts protecting the good and the innocent, punishing the evil doers and killing the child abusers, he would give tough competition to otherwise complacent GOD I guess!!

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A bright colorful thread of bohemian spirituality running through the tapestry of the social problems that India is facing, stitched together through sensitive portrayal of human emotions with humor weaving through every inch....And that is CHARLIE for you!

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ALPHABETS

ALPHABETS

An attempt at reflective humor through this short story! A peep into the child's tension and priority!

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SEX: F

SEX: F

Every child has his or her own story but in India , a land known for its diversity, every girl child has, eerily common thread in her story. Be it a rich or poor background, let her be from urban, suburban or village, be the child of any caste, creed or religion.... every girl child has the same story which is swept under the carpet.......

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Quiet Love

Quiet Love

Motherhood comes with infinite number of trials and tribulations and yet today I present one tweeny weeny moment which makes it all worth it!!

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Impressing the IN-LAWS or not...

Impressing the IN-LAWS or not...

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