You have a great idea/product, but are unsure? Allow us to provide an analysis of different market scenarios vis-à-vis your ecosystem. You have a clear analysis, but are not sure about how to raise money or what stakes to offer? Approach the investors with a professional insight and an empathetic Pitch Deck with tangZconsult You want to scale up? Know the current value of your entity on market-accepted metrics! Audit your company and make strategic tweaks to your proposal with insights from the Chennai Market All this and more..... 9962261976
Learn MoreENHANCE YOUR SALES (PRODUCT/SERVICE BUNDLING) We are your sales arm, acting as a bridge between you & customers. BRANDING Brand your company with a digital footprint at a Nominal cost SCALING UP Propel UR business -bootstrapping/with VCs through sheer efficiency. COMPETITION ANALYSIS AND SALES TEAM TRAINING Get a marketing strategy, training and actual conversions.
Learn MoreStart working on that mind-blowing idea with professional guidance. 1.Get Business or Business Proposal Audit with tangZconsult 2.Study the viability, sustainability and scalability with tangZconsult. 3.Prepare basic reports flawlessly with tangZconsult Cost and Revenue calculation, Business proposals, Implementation guidance, all with just a mail to tang7618@gmail.com or a ping at 9962261976
Learn MoreYou talk- We listen. Where are you vs. where you want to be? Get customised and implementable solutions! Get Solutions which are tried and tested! Get Flexipay and affordable budgets! GET A 6 MONTH PLAN
3/11/2025After the initial study, audit and quantified reports of the present scenario, let's discuss the achievable scenarios aligning with your dream. With plans in place, now let's discuss the IMPLEMENTATION MILESTONES TO ACHIEVE THE GOAL over a cup of coffee.
1/12/2025We now begin the implementation with close monitoring. We discuss, train and walk the talk with the team. We can work with multiple teams, a few teams, or even just one, depending on the strategy decided upon. We MONITOR THE DIRECTION AND THE PACE OF PROGRESS
1/1/2026We regroup with metrics and understand the "what" and "why" to tweak the implementations. We work and rework till we achieve our milestones. Once we achieve, we train and hand-hold till the process is set. Another Audit immerse ,improvise, implement, track, repeat!
1/12/2025As MSME, we need to focus on target market but also develop NEW target market through constant repurposing and innovation. Another key lesson is that repurposing is stronger if based on a already existing authenticity. Fevicol was a leading and dependable adhesive and so repurposing it for domestic usage was easier just as Enfield is basically a sturdy vehicle, most suitable for the Indian Terrain and so building other images over it was possible.
Read MoreTo know more about the role of Accounts Based Marketing in MSME, dive right in....
Read MoreWith a discussing on WHY ABM already done, lets move to HOW ABM ....
Read MoreContent Marketing began as an offshoot of digital marketing but today its a marketing tool in its own right, so much so that digital media is but a delivery tool of the content marketing. This is due to just one thing- VALUE ADDITION!
Read MoreDigital Marketing is on the verge of being nominated" the cliche of the year!" - all aspects dissected, scrutinized at an atomic level- Done and Dusted! Are we sure of its success? Do we really understand what and how of it? lets dive into few more case studies, at the peril of diving into subatomic level......
Read MoreWith all the noise about technology, AI marketing, Targeted marketing, lets pause one step back and revisit the age old - TRADITIONAL MARKETING? Is the era of traditional marketing really dead? Are the brands resorting to traditional marketing majorly not making any impact? if Yes where?
Read MoreMarket Segmentation after the digital revolution has been innovative in one aspect and that is GENERATIONAL SEGMENTATION- a concept hitherto almost nonexistent has suddenly become one of the significant demographics. Also, like other segmentation here too the product/ service has to concentrate on two things. Different versions of the product to suit differing generation like NIKE. Positioning the same product differently to different generation like AMUL
Read MoreIs marketing always about advertisement and reaching out or announcing our presence? Read on to find how a simple strategy and seemingly innocuous parking can actually build a ecosystem...
Read Moreconsumer behaviour is a blend of art and science. While models and frameworks helps, results need the application of both emotional empathy and analytical mind. Read on to find how Gillette found its niche.....
Read MoreWhich gaps is 10 month old Zepto filling which bigwig like jio mart failed? How are Indian consumers dictating the products, manufacturer and even international brands? To find out read on...
Read MoreSwiggy ecosystem, coco-cola supply chain and lays new product mix and even Toyota's supplier management all have something in common.....Read on to find more...
Read MoreContinuing with the series of 5C of Marketing, we explore the fourth C which is the context setting of the marketing. This Context setting in turn can be easily captures through the PESTLE format
Read MoreIndia, growing as one of the largest consumer market also makes for the most interesting study in consumer behaviour. The basis of branding and marketing of any product after the product itself is BRANDING....
Read MoreOf the 5c of Marketing Strategy lets delve into the first one namely COMPANY with an example of Domino's pizza in India......
Read MoreEvery marketer need to know two things:- The Product and the People. The marketing campaign needs to be created for the consumers playing different roles at different stages of decision making and the different people playing the roles! To know more dive in..
Read MoreEdtech is Indian Market has its own rules and norms. Lets dive deeper to know more about the key contributors.
Read MoreContent to Edtech is as important as internet to digital is. However in India, content needs to be not just unique but also customized. To know more read on.....
Read MoreOnline education has been both a boon and bane. However the debate has been rested simply because the reach of online education is way wider than normal education. To a cost sensitive population like India where every pie is counted for, a drastic reduction of cost through removal of infrastructure has answered the question very clearly- however one issue still persists....QUALITY OF THE ONLINE EDUCATION! Dive to know more
Read MoreShould stress be a necessary component to get the best out of students? Do 10th and 12th board exam translate into getting of age to students? Read on...
Read MoreDigital age brings us the luxury of "listening" along with speaking. The digital engagement has disrupted the whole basis of business community. Read on to find how...
Read MoreGone are the days when a product was designed, produced and then marketed to be sold. Today product are dictated by the consumers, designed by the consumer, produced and sold by the consumer's. Wonder how? Read on to find out....
Read MoreWhat role does communication play in an organization? Is it a mere tool to achieve the more important goal? Lets explore the scope of communication ....
How does the corporate culture affect the communication in the organization? If communication indeed has the kind of far reaching scope then what kind of factors play a role in molding communication in itself?
The word Empathy is not a magic wand as some of the write ups might have us believe. Weaving Empathy into the corporate culture is a slow trial and error process. Come lets dig deeper......
Having deep dived into the industry of Maintaining and Repairing the vehicles, I believe that, despite being a day to day consumable, auto maintenance has been a grossly undermined industry. It still does not attract the elite of the business world with very little authentic content writing done on the subject. This books hopes to give an insight into the CX of the customers to entrepreneurs, students, industry specialists or anyone who is vaguely interested in the logic of "how does this vehicle run!"
Learn MoreKruthe Prathikruthe…EVERY ACTION HAS A COUNTER ACTION, is a tale set in Vedic times. An newborn found abandoned in no man’s land, a very neutral kingdom’s king is assassinated, a queen is lost in storm! And all these are connected through a common thread! Read on to find out more!! Come with me into this fantasy world of Deva-Loka, Vishakanyas, Kings and Queen. The human beings however, eons ago, mongered for power in politics and hungered for love of their dear ones, not very different from us? Eh?
Learn MorePeep into the Indian women's journey, spread all over the world... What is to live life in this era as a Indian worman ???? #bose creative publishers https://www.amazon.com/dp/3952527874/ref=cm_sw_r_wa_awdb_imm_t1_EKN9ZEDQ1T04SJK0SF5S
Learn Morehttps://www.amazon.in/dp/B08M6CPSD5/ref=cm_sw_r_wa_apa_nrUMFbHQ5CSQB https://www.facebook.com/Kruthe-Prathikruthe-103945404967070 https://www.amazon.com/dp/3952527874/ref=cm_sw_r_wa_awdb_imm_t1_EKN9ZEDQ1T04SJK0SF5S https://store.pothi.com/book/ebook-thangam-pillai-kruthe-prathikruthe/ For short articles on Content writing and Start ups and Content strategy, surf through the site.
Learn MoreWith the largest student population in the world, most efficient work force is it not a surprise that we as a nation are not yet the super productive and therefore the SUPER POWER? come lets explore what is stopping us and how do we break free of the shackles....