MSME Marketing #Marketing

As MSME, we need to focus on target market but also develop NEW target market through constant repurposing and innovation. Another key lesson is that repurposing is stronger if based on a already existing authenticity. Fevicol was a leading and dependable adhesive and so repurposing it for domestic usage was easier just as Enfield is basically a sturdy vehicle, most suitable for the Indian Terrain and so building other images over it was possible.

To know more about the role of Accounts Based Marketing in MSME, dive right in....

With a discussing on WHY ABM already done, lets move to HOW ABM ....