REPURPOSED PRODUCT MARKETING
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As MSME, we need to focus on target market but also develop NEW target market through constant repurposing and innovation. Another key lesson is that repurposing is stronger if based on a already existing authenticity. Fevicol was a leading and dependable adhesive and so repurposing it for domestic usage was easier just as Enfield is basically a sturdy vehicle, most suitable for the Indian Terrain and so building other images over it was possible.

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