SEO Enabled Content is a must-have for successful reach on online platforms. We write to attract, engage or convert the customers. We do it by informing, empathizing, resolving their pain points or offering them attractive deals. So writing for our audience seems very simple. Then why complicate it with words like SEO, Keywords, search engines etc? Well, the answer is simple. Writing for your audience may be one thing but making sure that it reaches the intended audience is another ball game altogether.
SEO or search engine optimization is optimizing our content in such a way the bots or the crawlers can find it. To explain it simply when anybody is searching for a service or information that our content provides then it should be served to them on the first page of google.Google’s search engine algorithm or criteria to put it simply is like Mac Donald’s chicken recipe. We may know the basic ingredients but we never can replicate them because we do not know the "how" of it.
Advertisers and business promotors all over the world are trying to place their content on the top. While the thinktank of google are upgrading their Search Engines to serve the most relevant and useful content to the audience. The more specific the search results are, the better it is as content writers can target specific audiences.
Content if written well and is relevant, has its way to find its way up the google pages. Consistent and quality content are the one to be dished out first in google search. Writing SEO enabled content does not require any major investment in infrastructure or technology. All it needs is a well-researched, original, grammatically correct and easily readable write up, tweaked for the bots or crawlers. This tweaking needs basic upskilling which any content writer can do in countless courses available on the internet.
The more specific our target audience is, the better service we can provide through content. Empathizing with the audience is the key and that is possible only if we can relate to the buyer persona. This can help us write quality content that will be very relevant and give specific information or solutions. SEO helps us to deliver such content to a specific audience through long-tail keywords.
Consistency has always been the key to build a brand. Earlier this translated into monthly budgets for advertising or at least PR activities. Google and other online platforms have made it easy and cheaper. Branding through consistent content is now possible as people flock to online platforms whenever they need support, solutions or even make a purchase. A brand that offers credibility and trust is something they would remember long after the engagement.
The search engine serves up the content to the customers who actively search for that specifically. This ensures that our content if relevant gets instant clicks or engagement. Through the zillions of analytical tools and metrics in place, we also can get instant feedback. This enables us to tweak our content to the customer requirement along with the feedback we also can map the customer requirement.
Writing or creating content in any form requires us to be updated. We cannot churn out updated and useful content unless we follow the latest in the industry. Constant content creation pushes us to wade through the information overload and pull out the relevant information. Upskilling and updating ourselves the basics to create relevant content. SEO enabled writing ensures that our writing is updated and relevant.
When we Enabling our content for the bots and crawlers, we often question ourselves about which target audience are we catering to and what are we wanting from them. Content creation is no longer a mere self-fulfilment task. It is more customer-focused than anything else. As we strive to answer the question of why we are doing it, we tend to align the content strategy to the company goals. SEO enabled writing helps us to keep ourselves on our toes.