Three major things to freeze on before starting a Preschool

The most important factors one need to consider before one invests in a preschool.

1. Should one go for franchise or own as Investment would be my first and most important decision. This decision is going to be the foundation stone to the whole business plan. Since this decision will help set an organizational template one must decide if one should go for a franchise or go in as an ownership start-up.

Vision and reason to start the school will have to have been pondered and thought through before one takes this decision eg In the first case one will have to accept that right from curriculum to infrastructure and in some cases, even location will be influenced by the franchiser.
Investment and the period of investment: Depending on the franchise that one goes for one will have to plan the one-time and the monthly payment that is usually demanded by the providers. If one goes for the ownership plan, then one will have to work out the initial investment, the capital, and the recurring expenses.
Legal work depends on this decision. In this scenario, though the legal formalities may look simple superficially one will have to factor in that the small letters or the untold or unspecified legal power of the franchiser might be higher in most cases than not. However, in one’s own investment, we will have to go through the run-the-mill process of getting, all the required license and documents as mandated by the local government
Print material Eg receipt brochures, etc all depends on the vision or the motto that the school stands for. Name, Logo designing, name board design, and even the uniforms or other school collateral will have to reflect the school’s vision and motto. The school should reiterate its motto time and again through the school designs

2.The Target Market which one would need to cater would have to be the second most important decision that one would decide on as the process template will be designed around this decision.

Our product offering ie our curriculum, our mode of delivery, etc will have to be designed according to the specific requirement of the target market. Every accessory service like transportation or after-school creche etc that we plan will also have to be tailor-made according to our customer segment
Commercials like Fees and budget for expenses will all, in turn, depend on the Target Market. Depending on the spending capacity of the parents and the services needed by the customers we will have to plan the financials and work out the best “value for money” proposal for the intended market.
Location of the school: The target market is usually found in similar geographical pockets. Since we are talking about very young children here, the location of the school must be very near to the target market’s geographical location.
Marketing: The whole marketing campaign along with the medium and the collateral that we are going to design depends on whom are we looking to reach. In this world of excessively personalized advertising, it is all the more important to define the market segment which we are going to focus upon
Collateral: Unlike yesteryear collateral are not limited to brochures or write-ups, our customers needs to feel empathized with at every level be it the fee receipts or the delivery of parent counseling or design of the uniform if relevant. Even the training to the staff members will have to focus around the value that we intend to impart to our clients.

3. The Curriculum has to be chosen next because other key decisions will depend on it. Choice of Curriculum is a direct offshoot of one’s vision and the reason behind starting the school and the target market decided upon. So the next step after organizational and process can be frozen upon only if the curriculum is clamped upon as it will affect the following decisions directly.

Recruitment of Teachers will depend directly upon the curriculum we choose as teachers are our product delivery resources. Any school’s vision will be brought into the curriculum that it chooses but ultimately it’s the teacher's know-how, compassion, and kind treatment of the children that actually leaves the lasting impact on the child. So the teachers are the ones who will be the ones who make or break the school’s manifestation of its vision into reality.
School Layout: The school layout will directly depend on the curriculum. The layout requirement of a Montessori school will be very different with a single large room with all the equipment needed while a Waldorf school might require more of the garden and other play area
Infrastructure: Again, a direct impact of the curriculum will fall upon the toys, furniture, equipment, books, material. So all the infrastructural decisions will have to be based only on curriculum as all these things function to facilitate the transfer of knowledge and the method that it is done through.
Training to both teaching and non-teaching staff: It is of utmost importance that all the members of the school are aligned to the vision of the school and so formal training has to be given to every member joining the school. As we are dealing with children at an extremely adaptive age, the child probably picks up behavior, language, and actions both from teaching and non-teaching staff. Training helps in aligning every member of the team into a single frame of mind with a single goal with a single set of behavior which is inculcated consciously by the management.