ED-TECH in Indian Market

Internet penetration has accelerated the growth of almost every industry and the Indian Education has best utilized the digital revolution in many ways The Indian edtech market rules with an expected market size of over $10 billion by 2025. The rise of online learning platforms, digital classrooms, and hybrid learning models have contributed significantly to this growth. The onset of technological development in education has resulted in both online and offline education. Most of the companies offer a hybrid form of education.

Giving a Legitimate Commercial garb to the Educational Sector: 

Most of the schools rune either by government or trusts or NGO, and being closely regulated could not implement much change. Once technologically enabled learning opened the doors to “pay as you go” concept, many creative startups were attracted by the industry which promised sustained demand 

Making education accessible to a larger section.

 With internet penetrating into nooks and corners where even electricity and transportation are scarce, the window to a vast market was open to the EdTech providers in India. This attracted start up talents and investors to the hitherto sleeping industry. This in turn caused a great boom of online services and content. 

Cutting cost by removing expensive infrastructure from the equation.

 For first time in India, education did not translate into large edifice or expensive staff to maintain which automatically means lower fees and higher accessibility. Another attractive thing of the online education was the flexibility it offered with respect to time and mandates to qualify. This threw open an very wide  total addressable market since now it included the working community too 

Post Covid changes in Job Demand

 The job market after Post Covid started cutting down on fringes ruthlessly. This included fancy degrees or titles. Employers started looking for result oriented skills and attitude. This caused the employees to start working on skills and building portfolio. 

Aspiring India

 India is one of the few countries where the parents still pay for their children’s education many times all the way to PG. With the family supporting students, every effort is put towards crossing the threshold of already existing economical conditions to a higher one. With job market opening to actual skills rather than expensive degrees, the crossovers became achievable. Since post covid market demanded skills and EdTech could provide exactly that, often with projects to give work experience. 

Upskilling as part of progressive mindset

With a fluid market condition, and VUCA, upskilling has become a norm in a competitive market like India. Now education is not limited to the school or college going kids. Everyone in mainstream is now a perpetual student. This too has played a major role in enhancing the TAM manifold.

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Despite few hiccups and many a fall, edtech is set to soar.