Indian edtech is one of the most dynamic industries which has mined the online revolution to the core. The best part is that the incredible digitization increased the TAM of the online education not just in term of segments but also in terms of services. The TWO areas to focus while creating educational content for India.

Image Curtsey

https://www.researchnester.com/reports/education-technology-market/3403

https://www.techsciresearch.com/report/india-online-learning-market/8059.html

CHOICE OF SUBJECT MATTER

 Mainstream Syllabi : 

 Despite a vast sections of populations divided geographically and linguistically, few common syllabi are widespread in India. Eg Central Board of Secondary Education (CBSE) Indian School Certificate (ISC) Indian School Certificate Examinations (ISCE) International Baccalaureate (IB) National Institute of Open Schooling (NIOS) State Boards in India So it becomes necessary to align the content according to the above mentioned boards so that the students and teachers are able to gain value from the content. 

Need of the subject chosen:

 It is imperative to do online research of the content available already in the market viz a viz the need of target market. It is important to understand the requirement and have a clear study of the present products available in the market. 

Story Telling Subject: It is important to relate to the Target Population and customize our subject matter according to them. Regional flavor to the story enhances empathy and therefore opens the mind to ideas and concepts.

Image Curtsey: https://edutechindia.com/

CHOICE OF DELIVERY

 Linguistic Customization: With different dialect every 500 km and different languages in every state, it is necessary to be sensitive to the linguistic variety of the country. Delivery of the content could be visual or auditory but the medium used need to be flexible and available in different languages.

 Demographic Understanding: Delivering concepts can be successful only if there is empathy and understanding with the students. Understanding the local culture and building content on that background is very essential. A dive into the demographics is also essential as it helps us to understand practical limitations like stability of internet, Electrical disruptions etc

 Collective Aspiration: One major motivation to overcome the economic and personal obstacles is the undefiable aspiration to raise one segment above the existing one. This one thread which runs through the Asian population, pushes both the students and their parents to reach out to online content to enable them to score better in schools and in competitive exams. It is important to tap into the local aspiration to not only relate to the student's need but also to understand the product they need.