Market Segmentation

Content Marketing began as an offshoot of digital marketing but today its a marketing tool in its own right, so much so that digital media is but a delivery tool of the content marketing. This is due to just one thing- VALUE ADDITION!

Market Segmentation after the digital revolution has been innovative in one aspect and that is GENERATIONAL SEGMENTATION- a concept hitherto almost nonexistent has suddenly become one of the significant demographics. Also, like other segmentation here too the product/ service has to concentrate on two things. Different versions of the product to suit differing generation like NIKE. Positioning the same product differently to different generation like AMUL