CONTENT MARKETING

Content Marketing is best served organic even if needs building over a long time. Content marketing which began as a part of digital marketing soon carved out a niche for itself. Content marketing is  value served to focus group, often free of cost, in a attempt to engage them and to build a brand. In today’s word of “information is currency” with know how, being the biggest route to earn, save and spend money, authentic content and information adds definite value to  the focus group. The best ways to deliver good content are 

• Blog Content Marketing  is done with authentic articles which are SE optimized. They depend and build on expertise, authenticity and quality of the knowledge offered. The traffic is directly proportional to the quality of the content and the value it adds. EG Google Garage and HubSpot has such a large repository of updated courses that every person who works with CRM will feel compelled to visit HubSpot courses just to keep themselves abreast of the latest trends.
• Video Content Marketing is more engaging as the larger population favors visual and dynamic content. Video format is more reaching and easily assimilated. The quality  and consistency however is of foremost importance just as in other form of content. Example: Indian Terrain celebrated Madras Day by creating lot of videos about the city’ heritage which generated million views in Instagram alone. Indian Terrain managed to touch the chord with the Tamilians in a unique way though the video content Just as Khazana jewelry reached out to the Telugu speaking population both in Andhra Pradesh and Telangana through YouTube campaign

• Infographic  or the visual content that has proven to be not only engaging but also effective delivery. Conveying picturesquely is a simplified way of delivering complex theories or content. Eg- Canva marketing guides with engaging infographic designs. Or the classic case of “Swiggy statEATstics” report showcasing the present eating trends through the infographic report.

• Podcast Marketing is the blog delivered audibly. With effective utility of tone, intonation and right accent, Podcast can engage listeners longer than blogs Example: HDFC Mutual Fund’s podcast helped educate the large middle class about mutual fund and demystified it . The podcast enabled them to consider mutual funds as a alternate form of investment

• User Generated Content or UGC engages customers and consumers to a deeper level to the point of even making them stakeholders. By encouraging the focus group to share know how or expertise or even the pain points that they face, companies create authentic engagement. EG Nykaa sought inputs from their audience thus encouraging them to post tutorials on make up application and skincare routines etc.

• Educational Content helps educate the focus group of the basic pain points and the solutions. It is more than just plugging the product. Content marketing helps the focus group with latest know how, tips, hacks and thrives on providing value. Eg Viva Coaching gave exam hacks, explainer videos on science and maths concepts, and even provided easy ways to memorize formulas. This brought the ranking of Tuition centre amongst the top five organically.

• Interactive Content are hosted or sponsored by the companies to engage with the focus group more effectively mostly through social media like Instagram or facebook live etc . Eg Tata Sky's Interactive Video Series engaged with viewers through quizzes, polls and even discussions all on topics which were related to movies or TV shows

 https://www.kinexmedia.com/blog/what-is-content-marketing/https://www.proideators.com/blog/why-video-content-is-important-in-digital-marketing-campaigns/https://lundmarkadvertising.com/user-generated-content/https://www.matebiz.com/blog/component-of-digital-marketing/