WHY DIGITAL MARKETING?
Digital marketing or online marketing earlier merely a medium soon blew into a full-blown, independent marketing arm with its own unique strategy, different mediums, catering to almost every business and every consumer group accessing internet.
Search Engine Optimization (SEO)
SEO or search engine optimization is technically optimizing websites to rank higher in search engine result through keywords in the writeups, backlinks and technical improvement of the website. Almost every business which has a digital footprint can and will need to ensure that the very base of its digital existence, the WEBSITE need to reach its target audience and SEO is the best way to do it. SEO can ensure that your website rank high on the search engines like google where your consumers might search for products or services akin to the ones your provide.
Case Study: ZOMATO – SEO DRIVEN SUCCESS
Zomato, the online restaurant aggregator, doubling up as delivery platform has mined the SEO strategy to the maximum Google My Business is a free and effective listing however many small time restaurants wouldn’t list themselves. Zomato took upon itself to both list and optimize the GMB or google my business listings such that any search of “restaurants near me” or “veg restaurants near me” or any other search would list the partner restaurants in local searches. They worked on the best keywords and keep optimizing them to match all kinds of search related to eating or food. They used different long tailed Key words to ensure that customers get specific matches and favours them to the search engine too. Zomato ensured constant engagement with the reviews received and encouraged its user to upload pics, post ratings. This gave them a credibility which in turn attracted more customer to choose Zomato partners. Zomato worked on backlinks Technical part was also cared for, be it website speed, seamless experience on different devices, UX etc
Social Media Marketing
SM marketing reaches its customer through social platforms like facebook, Instagram, Linkedin and Tiktok. They not only create a brand and a story but also engage, add value through content, influence, sell and provide aftersales through these very social handles. There is a paid option which enables to users to choose the focus group, and send them specific content and engage with them like paid ads in facebook and Instagram.
Case Study: Nykaa – Social Media-Driven E-commerce Success
Nyka, a beauty and cosmetics platform utilized the social media campaigns most optimally to not just enhance sales but also enabled it to engage with its focus group. This in turn, enabled to established Ecommerce platform into a trusted brand.
Nyka went big on UGC, or user generated content through myriad of posting platforms in its SM handles. Be it Make up tutorials, Skincare Routines and Product Reviews of Nykaa Products. This not only encouraged the customer engagement but also created a ripple effect by the posted content being circulated by the creators and authors Nyka partnered with Beauty influencers and Bollywood celebrities to solidify the “beauty with success” image and brand of itself like Alia Bhatt and Katrina Kaif. Be it the Hashtag campaign through which anyone with makeup transformation stories could share their stories or be it Moment Marketing which tapped into already viral trends by adding beauty challenges, reels and even memes, Nyka used all to penetrate into the large female population. Consumer engagement was ensured through interactive Instagram and You Tube sessions with beauty experts clearing skincare doubts and share beauty hacks
Pics Curtsey
https://ciccc.ca/8-types-of-digital-marketing-how-they-shape-businesses/
https://studios.mindyourlogic.com/blogs/Top-SEO-tricks-for-Digital-Marketing/
https://gvmtechnologies.com/7-types-of-digital-marketing-how-to-use-them/
