ACCOUNT BASED MARKETING in MSME

ABM or the account-based marketing is approach where we focus on specific high value accounts. A conscious and strategized cross selling and upselling is a large part of ABM however ABM is more than that. It is a well-researched proactive relation building act which ensures that we position ourselves in a position that if and when the customer requires anything we are the best bet. 

Why ABM?

• _{Higher ROI through Specific Target :} 

_{When all the data is right in front of us, like the details of the company, all it took was a appointment and relaxed chat with the client,(possible only due to the fact that the company was already a client). So cost of acquiring clients plummets positioning ABM into one of the most cost effective marketing.}

• Clear campaigns with customized offering : In ABM we have the luxury of knowing our target group well and already have a relationship. This enables us to understand their need and develop solutions specifically to suit their needs

• Customized product bundling: the relationship and history with the client helps us understand not only their needs, but also know which new innovation would suit which need of the client. We are also able to offer a bundle which will suits the client the best.

• Faster sales cycles : With a relationship in place, it becomes easier to know the budgeting and procurement cycle of the client, thus the sales cycle with the existing customer is shorter.

• MSME uses its strong points: With its limited resources, it is crucial for MSMEs to utilize its USP and its offering e.g. personalized customer service or easy escalation matrix etc. This enhances our niche dominance and can help get a competitive advantage over even the market leaders.