Product and Branding #Consumer behaviour

Which gaps is 10 month old Zepto filling which bigwig like jio mart failed? How are Indian consumers dictating the products, manufacturer and even international brands? To find out read on...

Every marketer need to know two things:- The Product and the People. The marketing campaign needs to be created for the consumers playing different roles at different stages of decision making and the different people playing the roles! To know more dive in..