Product and Branding

Is marketing always about advertisement and reaching out or announcing our presence? Read on to find how a simple strategy and seemingly innocuous parking can actually build a ecosystem...

consumer behaviour is a blend of art and science. While models and frameworks helps, results need the application of both emotional empathy and analytical mind. Read on to find how Gillette found its niche.....

Which gaps is 10 month old Zepto filling which bigwig like jio mart failed? How are Indian consumers dictating the products, manufacturer and even international brands? To find out read on...

Swiggy ecosystem, coco-cola supply chain and lays new product mix and even Toyota's supplier management all have something in common.....Read on to find more...

Continuing with the series of 5C of Marketing, we explore the fourth C which is the context setting of the marketing. This Context setting in turn can be easily captures through the PESTLE format

India, growing as one of the largest consumer market also makes for the most interesting study in consumer behaviour. The basis of branding and marketing of any product after the product itself is BRANDING....

Of the 5c of Marketing Strategy lets delve into the first one namely COMPANY with an example of Domino's pizza in India......

Every marketer need to know two things:- The Product and the People. The marketing campaign needs to be created for the consumers playing different roles at different stages of decision making and the different people playing the roles! To know more dive in..

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