consumer behaviour is a blend of art and science. While models and frameworks helps, results need the application of both emotional empathy and analytical mind. Read on to find how Gillette found its niche.....
Read Moreconsumer behaviour is a blend of art and science. While models and frameworks helps, results need the application of both emotional empathy and analytical mind. Read on to find how Gillette found its niche.....
Read MoreWhich gaps is 10 month old Zepto filling which bigwig like jio mart failed? How are Indian consumers dictating the products, manufacturer and even international brands? To find out read on...
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