Product and Branding #Marketing

Is marketing always about advertisement and reaching out or announcing our presence? Read on to find how a simple strategy and seemingly innocuous parking can actually build a ecosystem...

consumer behaviour is a blend of art and science. While models and frameworks helps, results need the application of both emotional empathy and analytical mind. Read on to find how Gillette found its niche.....

India, growing as one of the largest consumer market also makes for the most interesting study in consumer behaviour. The basis of branding and marketing of any product after the product itself is BRANDING....

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